When someone's birthday rolls around it's nice to give someone a greeting card along with a present. And if you are giving money as a gift then it's definitely a must to buy a greeting card as you can't just hand that person money in an empty envelope.
You don't just want to get any greeting card however. It has to look beautiful and the text inside has to be meaningful, touching, and inspirational. It's hard to find cards like these nowadays as most of them have text with little to no value inside. So, the best thing to do is to buy a beautiful blank greeting card and write your own text inside it, be it prose or an actual birthday poem. Not only will you end up gifting a beautiful, heartfelt card but it will be even more personal.
That is exactly what I do. When someone's birthday rolls around, if I can't find a card that says exactly what I want to say to someone, I buy a nice blank card and write my own birthday poem or greeting inside it, sometimes even adding a bit of prose as well. I don't just write something quick and forget about it. I put thought into each birthday greeting that I write. It makes me happy to do this. And I feel good about gifting it to the person whose birthday it happens to be.
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